![]() ![]() If you are wondering what I mean by authoritative, most keyword research tools use a metric to determine how powerful a website looks in Google’s eyes. I can also see that the top 10 ranking websites for that keyword are highly authoritative, meaning it would be tough for me to rank for that keyword. In digital marketing talk, a keyword is any search query used in a search engine that has a significant volume of searches.įor instance, if I was interested in photography, I may search Google for ‘camera lenses.’ – I can see from my keyword research tool that the phrase ‘camera lenses’ has a monthly search volume of 5100. If you are a newcomer to the world of affiliate marketing, you may be scratching your head wondering what a keyword is. This strategy not only informs you of the keywords you should be targeting but allows you to discover keywords your competition might not be targeting – meaning there is room for you to operate in that space. By analyzing the competition within your niche, you can see what keywords your competitors are targeting – and also how they are ranking for them. ![]()
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